Zipwhip Wins 2016 Cellerant "Best of Class" Award for Emerging Technologies

  It's official, communicating with patients in the dental industry is forever changed. Patients and dental offices are no longer tethered to a phone call for scheduling appointments and answering questions. Zipwhip’s conversational texting technology is fast tracking its way into the dental industry allowing patients to text the existing phone number of their dental office where they have been historically limited to calling only. "Call or Text" is becoming the new norm for patient communication and dentists are saving time and money, all the while providing a better customer experience.

Now in its eighth year, the Cellerant “Best of Class” Technology Award (formerly the Pride “Best of Class” Technology Award) continues to lead the profession’s evolving conversation about dental technology through its recognition and education around excellence in dental innovation. For 2016, Zipwhip is one of those celebrated as “Best of Class", specifically being recognized in the Emerging Technology category. "Zipwhip has the distinction of being the only Best of Class Emerging Technology award winner for 2016,” said Dr. Lou Shuman Cellerant CEO and Best of Class founder. Shuman continued “Our panel immediately recognized the significant impact that Zipwhip’s proven technology will bring to the dental community," said Dr. Lou Shuman.

Zipwhip has the distinction of being the only Best of Class Emerging Technology award winner for 2016. Our panel immediately recognized the significant impact that Zipwhip's proven technology will bring to the dental community.

Dr. Lou Shuman, Cellerant CEO and Best of Class Founder

“To be honored as ‘Best of Class’ is a sign that a product has revolutionized, simplified or advanced its category in a distinctive way,” said Dr. Lou Shuman. “The manufacturers represented here are creating new norms for how dental practices should operate today and will in the future. Our foundation for success in bringing attention to these products remains simple: technology leadership in dentistry, unbiased, a rigorous and transparent selection process, and not for profit."

Last year Zipwhip was referred to by Forbes as "slightly less sexy, but arguably more impactful" when compared to some of the over-the-top closed messaging services like WhatsApp and Facebook Messenger which require consumers to download their app. With Zipwhip, the consumer and in this case the patient, isn't required to do anything new—they just keep sending and receiving texts like they do today, but now those messages show up on the office manager's computer at work.

“We’re thrilled to have won this award! For me personally, I see this is a testament to our vision and the years of hard work we put in to build this industry. We believed with conviction that consumers wanted to text businesses as naturally as they did with their friends, and this award validates just that. Dental offices are making more connections with consumers using our service, and more importantly consumers prefer it,” said John Lauer, Zipwhip CEO.

About Zipwhip

Zipwhip, a Seattle-based business texting SaaS provider, pioneered the concept of utilizing the cloud to enable existing landline, VoIP, and toll free numbers to send and receive text messages from any connected device. Additionally, Zipwhip offers a carrier-grade cloud texting platform to help mobile and landline operators modernize the texting medium. Its technology introduces trailblazing functionality while holding true to the distinct culture of texting that consumers have grown to love. To learn more about how Zipwhip can help your dental practice, please visit

About the Best of Class Technology Award

The Cellerant “Best of Class” Technology Awards (formerly known as the Pride “Best of Class Technology Awards) were launched in 2009 as a new concept to provide an unbiased, non-profit assessment of available technologies in the dental space. Through print and digital media coverage, the “Best of Class” message reaches the community of 150,000 dentists through multiple touch points—in print and online—educating them about the products. Honoree participation in the “Tech Expo” at the American Dental Association’s Annual Meeting offers face-to-face interaction with the companies as well as technology-centered education provided by members of the panel as well as the esteemed consultants of Pride Institute. Courses at last year’s 2015 meeting sold out. This year’s event will be held Oct. 20-23 in Denver, CO.

About Cellerant Consulting Group

Founded and led by CEO Dr. Lou Shuman, DMD, CAGS Cellerant provides strategic dental market insights, clinical expertise, implementation resources and support to accelerate growth for client dental companies. Cellerant services include new concept incubation, clinical product evaluation, product development, continuing education program development and CE sponsorship, strategic branding and marketing, online marketing, lead generation and dental media relations management. As an orthodontist and former owner of a 10-doctor multi-specialty private group practice Dr. Shuman guides clients to develop offerings that connect with and engage dental customers on a relationship level that provides sustained differentiation. Cellerant operates under a unique model that merges leading voices in clinical product evaluation and strategic partner companies to provide a menu of services from one easily accessible network. 

Media Contact

Ian Olson, Zipwhip Marketing Manager

Source: Zipwhip Inc.